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Using our extensive knowledge and experience of marketing, our team will provide you with high quality, cost-effective and impartial advice to ensure you get the right solution for your business. We have expertise in the following key areas:
- Marketing Strategy development
- Developing and implementing marketing plans
- Branding and corporate identity development
- Internet and online marketing
- Direct marketing and email marketing
- Advertising, Events and PR
Our team of highly experienced specialists is able to help you address a wide range of business issues, including:
Corporate Strategy Development,
Planning and Implementation
- New market entry, research and business development strategy
- Business diversification strategy development and assessment
- Merger and acquisition selection, evaluation and due diligence studies
- Joint venture and strategic alliance opportunities, selection and evaluation
- Key performance indicators and executive scorecard development
- Pricing analyses and profitability studies
- Aligning customer needs, strategic direction and corporate culture
Product and Market Development
- New product development, research, business modelling and implementation
- Market Research, analysis and planning
- Consumer behaviour analysis
- Product and service portfolio analysis and diversification strategy
- Product/service sales and distribution strategies
- Competitor and market benchmarking
Marketing, Communications, Brand and Sales Support
- Marketing planning and implementation
- Advertising, promotions, direct marketing, design and implementation
- Corporate Affairs/Corporate Communications/Public Relations strategy development
- Corporate sponsorship selection, evaluation and programme implementation
- Brand development, repositioning and image enhancement
- Production of marketing and sales support collateral
- Developing ‘new technology’-based service delivery channels
- Sales force training, motivation and reward systems
Customer Relationship Management
- Customer segmentation/profitability analysis
- Relationship-based pricing strategies
- Customer service strategy development, training and delivery
- Customer loyalty programme research, design, development and implementation
- Customer MIS and database development
- Call Centre planning, design and implementation
Leadership Support
- Executive leadership motivation and coaching programmes.
- Employee empowerment programme development and delivery
- Human performance management development and training
- Team development programmes
- Human resource planning (including succession planning)
Fostering long-term cultural transformation |
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